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Fighting Resistance to Social Marketing Behaviour Change: The Case of Alcohol Consumption in Australia

thesis
posted on 2023-09-15, 03:40 authored by Peter MatheisPeter Matheis

Submitted in total fulfilment of the requirements of the degree of Doctor of Philosophy to the Department of Management and Marketing, La Trobe Business School, La Trobe University, Victoria, Australia.

History

School

  • La Trobe Business School

Center or Department

Department of Management and Marketing

Thesis type

  • Ph. D.

Awarding institution

La Trobe University

Year Awarded

2023

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This thesis contains third party copyright material which has been reproduced here with permission. Any further use requires permission of the copyright owner. The thesis author retains all proprietary rights (such as copyright and patent rights) over all other content of this thesis, and has granted La Trobe University permission to reproduce and communicate this version of the thesis. The author has declared that any third party copyright material contained within the thesis made available here is reproduced and communicated with permission. If you believe that any material has been made available without permission of the copyright owner please contact us with the details.

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