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Using social media as a tool to facilitate consumer engagement in service design and quality improvement: A guide for hospitals, service providers and consumers

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posted on 24.02.2022, 04:57 by Louisa WalshLouisa Walsh, Sophie HillSophie Hill, Nerida HyettNerida Hyett, Dean Hewson, Jayne Howley, Nicole Juniper, Chi Li, Belinda Macleod-Smith, Sophie Rodier

Using social media as a tool to facilitate consumer engagement in service design and quality improvement: A guide for hospitals, service providers and consumers’ is a guide designed to help hospitals, providers and consumers include social media-based methods into their suite of consumer engagement activities.

Researchers from the Centre for Health Communication and Participation at La Trobe University, along with an advisory committee of consumers and service providers, developed this guide. It draws from findings of a review of international literature, and new research exploring the use of social media as a consumer engagement tool in Australia.

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Funding

NHMRC Postgraduate Research Scholarship GNT1168409

History

School

  • School of Psychology and Public Health

Publication Date

01/01/2022

Publisher

Centre for Health Communication and Participation, La Trobe University

Place of publication

Melbourne

Pagination

51 p.

Rights Statement

The Author reserves all moral rights over the deposited text and must be credited if any re-use occurs.