posted on 2025-06-30, 05:29authored byDaniel D. Hade
Eight publishing corporations produced over 84% of the books reviewed in The Horn Book Magazine in 2000 and over 75% of the books that received a starred review in The School Library Journal in 2000.
These corporations' interests in children's books have little to do with bringing compelling stories to children. Rather, their interests run to "branding," "licensing," "vertical integration," "meaning brokering," and "synergy," because these are the paths to greater sales and profits. When we unpack what these words and phrases mean, what we find is chilling.
History
Journal
The Looking Glass : New Perspectives on Children's Literature
ISSN
1551-5680
Volume
5
Issue
1
Publisher
La Trobe University
Section Title
Jabberwocky
Author Biography
Daniel D. Hade is an associate professor of children's literature at the Pennsylvania State University. Currently he is working on a book about children's book publishing in the United States.
Date Created
2010-12-16
Rights Statement
Essays and articles published in The Looking Glass may be reproduced for non-profit use by any educational or public institution; letters to the editor and on-site comments made by our readers may not be used without the expressed permission of that individual. Any commercial use of this journal, in whole or in part, by any means, is prohibited. Authors of accepted articles assign to The Looking Glass the right to publish and distribute their text electronically and to archive and make it permanently available electronically. They retain the copyright and, 90 days after initial publication, may republish it in any form they wish as long as The Looking Glass is acknowledged as the original source.
Data source
OJS data migration 2025: https://ojs.latrobe.edu.au/ojs/index.php/tlg/article/view/254
