'Belles from Bristol and Bournville in New Surroundings': female confectionery workers as transnational agents, 1918-1928
journal contributionposted on 28.02.2021, 23:28 by Emma Robertson
© 2016 Taylor & Francis. ABSTRACT: In existing histories of the development of multinational business, women are usually absent. Yet when the British confectionery companies of Cadbury, Fry and Pascall took the bold step to build an entirely new factory in Tasmania in the early 1920s, women workers were important, and mobile, actors. This article draws on business history archives and genealogical material, from both Britain and Australia, to explore how a select group of British women became the ‘pioneers’ of the Cadbury-Fry-Pascall company. It examines why women were key to the formation of an Australian subsidiary, how they influenced, and sometimes challenged, the creation of workplace culture and practice, and the consequences of this mode of female labour migration.