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Working to an International Audience (One International Broadcaster’s Tightrope Act)
journal contributionposted on 15.01.2021, 05:42 by Phillip Kafcaloudes
Broadcasting to an international audience presents many challenges including story choice for audience interest; time zone differences and cultural sensitivity. These challenges are magnified when broadcasting to a range of countries simultaneously. This paper examines the requirements of an international broadcast through the prism of The Breakfast Club, a live broad-range program that broadcasted live on more than a dozen Pacific and six Asian countries. The author, its Executive Producer/host discusses how the program navigated the many difficulties of working to such a broad audience, and how it dealt with new audiences that came on board during its tenure.