Working to an International Audience (One International Broadcaster’s Tightrope Act)

Broadcasting to an international audience presents many challenges including story choice for audience interest; time zone differences and cultural sensitivity. These challenges are magnified when broadcasting to a range of countries simultaneously. This paper examines the requirements of an international broadcast through the prism of The Breakfast Club, a live broad-range program that broadcasted live on more than a dozen Pacific and six Asian countries. The author, its Executive Producer/host discusses how the program navigated the many difficulties of working to such a broad audience, and how it dealt with new audiences that came on board during its tenure.