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Transforming the Fan Experience through Live Streaming: A Conceptual Model

journal contribution
posted on 20.04.2021, 00:39 by Sarah Wymer, Michael Naraine, Ashleigh-Jane Thompson, Andrew J Martin
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History

Publication Date

01/01/2021

Journal

Journal of Interactive Advertising

Publisher

Taylor & Francis (Routledge)

ISSN

1525-2019

Rights Statement

The Author reserves all moral rights over the deposited text and must be credited if any re-use occurs. Documents deposited in OPAL are the Open Access versions of outputs published elsewhere. Changes resulting from the publishing process may therefore not be reflected in this document. The final published version may be obtained via the publisher’s DOI. Please note that additional copyright and access restrictions may apply to the published version.

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Keywords

social medialive streamingfan engagementsport marketing

Licence

CC BY-NC 4.0

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