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Transforming the Fan Experience through Live Streaming: A Conceptual Model

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journal contribution
posted on 2023-08-11, 01:59 authored by Sarah Wymer, Michael NaraineMichael Naraine, Ashleigh-Jane ThompsonAshleigh-Jane Thompson, Andrew J Martin
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History

Publication Date

2021-07-01

Journal

Journal of Interactive Advertising

Volume

21

Issue

2

Pagination

14p. (p.79-92)

Publisher

Taylor & Francis (Routledge)

ISSN

1525-2019

Rights Statement

This is an Accepted Manuscript of an article published by Taylor & Francis in Journal of Interactive Advertising on 1 June 2021, available at: https://doi.org/10.1080/15252019.2021.1910884

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    Journal Articles

    Categories

    Keywords

    social medialive streamingfan engagementsport marketing

    Licence

    CC BY-NC 4.0

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