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The impact of offline store presence on digital sales: The moderating role of product functionality

journal contribution

posted on 2024-05-10, 00:16 authored by Jee Yeon KimJee Yeon Kim, Jeonghye Choi, Chang Sue Ryung, Minakshi Trivedi

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History

Publication Date

2024-05-01

Journal

Journal of Retailing and Consumer Services

Volume

78

Article Number

103754

Pagination

10p.

Publisher

Elsevier

ISSN

0969-6989

Rights Statement

© 2024 Elsevier Ltd. All rights reserved.

Publisher DOI

https://doi.org/10.1016/j.jretconser.2024.103754

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Keywords

Multichannel retailing Offline store presence Digital sales Product functionality Online channel Model channel

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