One of the most important social relationships in any community is that of parent and child. Parents and primary caregivers are typically tasked with raising their children; however, they are but one of many social agents and structures that contribute to childrens' overall socialisation. Children's beliefs, values and behaviours are influenced by the broader social systems in which they are raised, including social and economic ideologies. This commentary aims to build an argument based on a broad collection of literature and research, that Australia's current variegated form of neoliberalism has the potential to create friction within the parent-child relationship, and questions about the social morality of this position are raised.