This paper discusses motorsport from the viewpoint of environmental sustainability amid growing concerns about the impact of human activity on the environment. It reviews the literature that positions motorsport in a global environmental context and explores the often used but rarely defined concept of sustainability. The author suggests that while motorsport is a significant sporting activity for economic and social reasons, there are considerable doubts as to whether it is currently managed and marketed in an environmentally sustainable way.
History
Publication Date
2009-07-01
Journal
International Journal of Sports Marketing & Sponsorship.
Volume
11
Issue
1
Pagination
80-96
Publisher
International Marketing Reports (IMR Publishing).
ISSN
1464-6668
Rights Statement
Open Access. The Published version of this article has been reproduced here with the publishers permission. This article may be downloaded for personal use only. Permission to reproduce this article must be sought from International Marketing Reports (IMR Publishing). This article was published in the International journal of sports marketing & sponsorship, 11(1); 80-96, 2009. More information about this publication may be found at http://www.imrpublications.com/journal-landing.aspx?volno=L&no=L. Copyright (2009) IMR Publishing.