Staging the Visitor Experience at Culloden Battlefield using the Key Design Principles of the Experience Economy Model and Technology

journal contribution

posted on 2025-04-09, 23:25 authored by Paul WillardPaul Willard

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History

Publication Date

2024-12-01

Journal

International Journal of Smart Business and Technology

Volume

12

Issue

2

Pagination

16p. (p. 33-48)

Publisher

Global Vision Press

ISSN

2207-516X

Rights Statement

© 2024 | Global Vision Press | All Rights Reserved.

Publisher DOI

https://doi.org/10.21742/ijsbt.2024.12.2.04

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Keywords

Culloden battlefield Experience economy Visitor experience Key design principles Dark tourism Storytelling Technology

Licence

Exports