La Trobe
CDEP-2020-0094.pdf (290.64 kB)
Download file a mixed-method evaluation of a public information website on experiences of overdose and using take-home naloxone to save lives

Download (290.64 kB)
journal contribution
posted on 07.05.2021, 00:44 authored by Adrian FarrugiaAdrian Farrugia, C Treloar, Suzanne FraserSuzanne Fraser
© 2021 Informa UK Limited, trading as Taylor & Francis Group. Aims: was created as part of a larger Australian research project investigating impediments to take-home naloxone uptake. The aim of the project was to create a resource to enhance public and professional understandings of take-home naloxone and to counter stigmatising misconceptions about overdose. This article presents the findings of a mixed-method evaluation of that assesses its success in achieving these goals. Methods: Following an established approach, three data sources were analysed: (1) the reach of the website (website analytics); (2) website audience response (evaluation survey); and (3) other indicators of use and impact (including social media referrals and organisational links). Findings: In the 10-week evaluation period, had 1769 unique visitors. Responses to the survey praised the website as a means of challenging stereotypes and supporting take-home naloxone uptake. Twenty-two organisations had linked to the website and 324 social media referrals were recorded. Conclusions: These data indicate that has begun connecting with audiences and enhancing knowledge about and support for take-home naloxone. Continually building engagement and use of the website outside the alcohol and other drug sector warrants ongoing attention. Further research on developing suitable evaluation methods for novel initiatives such as research-based public websites is needed.


Publication Date



Drugs: Education, Prevention and Policy


(p. 1-11)


Informa UK Limited



Rights Statement

The Author reserves all moral rights over the deposited text and must be credited if any re-use occurs. Documents deposited in OPAL are the Open Access versions of outputs published elsewhere. Changes resulting from the publishing process may therefore not be reflected in this document. The final published version may be obtained via the publisher’s DOI. Please note that additional copyright and access restrictions may apply to the published version.

Usage metrics