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Love and looks: a discourse of romantic love and consumer culture

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journal contribution
posted on 22.03.2021, 03:01 by M de Jong, Anthony CollinsAnthony Collins
© UV/UFS. Published under a Creative Commons Attribution Licence.

This article explores young South African women’s constructions of the relationship between love and physical attractiveness. How these discourses are facilitated by an emerging South African consumer culture and the proliferation of mass media images which has accompanied this cultural change will also be discussed. This research took place among South African women between the ages of 18 and 25. Data was collected using focus groups and semi-structured interviews and was analysed using discourse analysis. One of the common ideas structuring the young women’s speech in the interviews and focus groups was the importance of physical attractiveness in romantic relationships both as a prerequisite for feelings of sexual desire and for subjective experiences of self-worth.

History

Publication Date

01/01/2017

Journal

Acta Academica

Volume

49

Issue

1

Pagination

19p. (p. 84-102)

Publisher

Sun Media Corporation

ISSN

0587-2405

Rights Statement

The Author reserves all moral rights over the deposited text and must be credited if any re-use occurs. Documents deposited in OPAL are the Open Access versions of outputs published elsewhere. Changes resulting from the publishing process may therefore not be reflected in this document. The final published version may be obtained via the publisher’s DOI. Please note that additional copyright and access restrictions may apply to the published version.

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