Open Access. The published version of this work has been reproduced with the permission of Michael C. Murray, Chief Executive, The Clifford Beers Foundation. This article may be downloaded for personal use only. Permission to reproduce must be sought from the publisher, The Clifford Beers Foundation. This work was published in International Journal of Mental Health Promotion, 8(1): 9-20 2006. More information about this publisher may be found at http://www.cliffordbeersfoundation.co.uk/. Copyright (2006) The Clifford Beers Foundation.