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Impact of Intermediary and Seller Trust on Consumer Repurchase and E-WOM Intentions: Demographics Moderating Trust Transference

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journal contribution
posted on 03.05.2022, 07:16 authored by Arifur RahmanArifur Rahman, Tanvir AhmedTanvir Ahmed, Ali Imran Daiyan, Md Abdullah Al Mamun
This study investigates the impact of intermediary and seller trust on consumers' repurchase intention and electronic word-of-mouth (e-WOM) intention. A total of 337 consumers with online-buying experience were surveyed using a self-administered questionnaire. For the research purpose, a model was developed and tested using the PLS-SEM technique. In this instance, trust in a competent intermediary is formed on perceived benevolence and integrity. The moderating roles of demographics and purchase frequency were tested using a multigroup analysis. The results strongly support the research model, indicating that: (1) trust in competent intermediaries has a significant influence on consumers’ repurchase and e-WOM intention; (2) trust in consumer electronics (CE) sellers has an influence on repurchase intention but not e-WOM intention; and (3) age, gender positively affect the trust transference process, while purchase frequency affects e-WOM intention. This research presents new theoretical and managerial implications for online electronics marketing.

History

Publication Date

01/01/2022

Journal

Journal of Electronic Commerce in Organizations: the international journal of electronic commerce in modern organizations

Volume

20

Issue

1

Pagination

19p.

Publisher

IGI Global Publishing

ISSN

1539-2929

Rights Statement

© 2022. This article published as an Open Access article distributed under the terms of the Creative Commons Attribution License (http://creativecommons.org/licenses/by/4.0/) which permits unrestricted use, distribution, and production in any medium, provided the author of the original work and original publication source are properly credited.